Losito Guarini’s participation in the third edition of Aperitivo Festival came to a close with great enthusiasm and raised glasses. From May 9 to 11, the Nhow Hotel in the heart of Milan’s Tortona Savona District became a true celebration of the Italian aperitivo—and we were thrilled to be part of it.
A heartfelt thank you to everyone who visited us at Stand 10—from curious passersby to industry professionals and passionate wine lovers. Our Losito Guarini sparkling wines guided you through a sensory journey where flavor, conviviality, and style came together in the name of oenological excellence.
A special thanks to MWW Group, the event’s organizer, for their impeccable work and for creating such a valuable opportunity for both companies and visitors.
Among the many toasts, the spotlight was on our latest innovation: LEBOLLÈ Zero, Losito Guarini’s new non-alcoholic beverage. Designed for those who want to enjoy the aperitivo experience with lightness, without giving up taste or elegance, it perfectly embodies today's evolving consumer habits—where quality, inclusivity, and well-being unite in a conscious choice.
The audience we met confirmed once again just how attentive and informed people are about what they eat and drink—seeking out products that combine authenticity, transparency, and pleasure. These values were echoed in the market research presented during the festival’s opening, which highlighted emerging trends and new consumer segments ready to be explored.
For Losito Guarini, it was an intense and inspiring experience, reaffirming the importance of promoting a culture of responsible, genuine, and emotionally rich drinking.
We go home with smiles, kind words, new connections, and fresh energy to keep innovating while honoring our tradition. And of course… with the desire to toast together again soon.
See you next time!
